MARKETING MATERIALS: Build, Manage, Grow Your Sublimation Business!

The Base Module is central to the STM program. It focuses on business fundamentals, from business plan development, pricing, to developing marketing opportunities, and much more. Information in the Base Module is in both binder and CD form.

Each section of the Base Module explains different parts of building, managing, and quickly growing a sublimation business. The Economics section explains and has tools that help you calculate production costs of single products and multiple products with a P&L spreadsheet for business plan revenue targets and profit goals. One also sees what other businesses sell personalized products for.

The Fundamentals section overviews the basic principles behind design, marketing, and selling prices. The CorelDraw Cookbook, is a quick, easy to learn tutorial written by Steve Spence. Clarence Matney, creator of Designs 4U, explains that one doesn’t have to be a Van Gogh to make designs that sell. Importance of displaying sublimated products is explained along with pictures of how to set up your showroom.

Sections on Target Markets and Securing the Sale explains the importance of targeted marketing and how to identify and approach prospects. Telephone marketing scripts are provided to help you manage on what to say and what not to say with customers.

Base also provides links to various trade journals publications and organizations, and much more. The Base Module explains everything - starting, managing, and growing a sublimation business. After reading and absorbing the information, one will ask, “OK, where are all the customers?

The targets are the competitive club teams not recreational teams. This exemplifies the importance of targeted marketing. Why?

Over 3 million young people play for competitive club teams that require significant time and financial commitment.

Their parents spend over $1000 in fees, equipment and travel costs in the course of a year. Most recreational clubs generally don’t have this level of emotional, personal, and financial commitment attached to them.

Twelve sports are targeted, from Baseball, Basketball, Cheerleading, Martial Arts, Soccer, Swimming, to Volleyball, and many more. The CD contains hyperlinks to many sites containing contact information for each and explains how to use secondary sources for finding sales contacts.

Targeting these customers with packages of personalized bag tags, spirit jewelry, car flags, key chains, coach's gifts, and other team paraphernalia is a great way to quickly grow your business.

This Target Market Module - Religious Communities - provides all the information needed to continue building business by providing full color personalized products for religious faiths in America.

According to the Yearbook of American and Canadian Churches, over 175 million North Americans belong to a religious faith. These people belong to over 80 distinct religions, attending more than 350,000 churches, synagogues, mosques or other places of worship. Religious Organizations are substantial, and are an important part a sublimation business.

Its CD provides links to over 350,000 churches, mosques, synagogues, temples and other houses of worship. It and the text portion provides product recommendations, letters, sell sheets and other collateral in template form that allows one to easily customize and personalize to best present a business’s services.

In short, many customers to sell personalized, full-color products to and quickly grow your sublimation business.

Over 75 million North Americans between the ages of 5 and 25 are students attending over 80,000 middle and high schools, and colleges.

All have extra curricular activities, from academic awards and faculty to staff deserving of recognition and appreciation, and therefore become an important part of your sublimation business. Personalized full-color products sell very well in school environments and support the educational mission of the school and provide unique fund raising opportunities for clubs or Parent Teacher Organizations.

Target schools can be anywhere within the area in which you do business. The Module show you how to contact and present sublimation opportunities to the school and the drivers of demand for the full color personalized products a sublimation system is designed to produce.

All schools are potential targets and the Schools market channel provides sublimation dealers with great volume and profit potential.

Need Samples for your business?

Get a combination of printed & blank samples with this 18 piece Sample Kit!

Sample kit comes with the following:

High Quality Printed Products

• 1 - White ceramic mug 11oz with sublimation print
• 1 - Mouse pad (9.25"x7.75"x.25") with our inkjet Armur Inks & TransferJet inkjet heat transfer paper
• 1 - Heavy weight T-shirt (name brand 50/50) with our inkjet Armur Inks & TransferJet inkjet heat transfer paper
• 1 - SoftL'ink t-shirt with sublimation print
• 1 - Poly tote bag with sublimation print
• 1 - Canvas tote bag with our inkjet Armur Inks & TransferJet inkjet heat transfer paper


Blanks products... Make your own samples!

• 2 - White ceramic mugs 11oz
• 2 - Mouse pad w/ rubber base 9.25"x7.75"x.25" (Can be printed with any transfer process)
• 2 - Coasters 3.5"x3.5x.25" w/ rubber base (can be printed with any transfer process)
• 2 - Coasters 3.5"round x 1/8" w/ rubber base (can be printed with any transfer process)
• 1 - Heavy weight T-shirt name brand 50/50 (for digital transfers only. Not sublimatable)
• 1 - SoftL'ink t-shirt (for sublimation only)
• 1 - Poly tote bag (can be printed with any transfer process)
• 1 - Canvas tote bag (for digital transfers only. Not sublimatable)

Note: Images on samples & product mixture are subject to change without notice.

Click here for more details about this product

Designs4U is a 2 CD collection of over 250 bitmap designs sized to fit many Unisub products. Designs are edited in CorelDRAW 8 or higher to create personalized products in minutes. Comes with a full-color showroom catalog that can be used as both a production and sales tool.

Click a category name to download a pdf with sample images: Employee of the Month, Fraternity-Sorority, Motivational, Organizations, Personal, Signs and Name Plates, and Sports (1 | 2 | 3)

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